Social Media Optimization
Viral Marketing & Social Media Optimization
At Web Development India, we apply the following process.
Forum Posting:
We will make a list of around 30 - 40 niche forums along with relevant communities.
We will create new threads on these groups/categories of listed forums.
We will also reply to existing comments on relevant running threads.
Some examples of such forums are:
Posting in Social Book Marking / Social News Sites:
We will publish the details of products offered by the company and their advantages in leading Social Book Marking sites like Digg.com, Del.icio.us, Propeller.com, Slashdot.org, Newsvine.com, Reddit.com etc.
As currently most people are not aware of which broadband solution to go for and which broadband solutions do exist in the market.
Creating Awareness in the Social Networking Sites:
We will put the details of the product and their advantages in the relevant groups of leading social networking sites like Myspace.com, Linkedin, Orkut.com & Facebook.com etc. This strategy is beneficial as following:
- It’s natural. Not only does the site get natural links without any discernible pattern, it is exposed to large groups of people in a spontaneous fashion. This helps the site get into top rankings of search engines as natural high quality incoming links are highly valued by search engines.
- Great source of alternate traffic (apart from search engines) - Social communities can be a great source of web traffic on top of any traffic coming from search engines. While one can’t easily increase the search engine traffic, social media traffic can be very easily controlled through strategic marketing.
- Its low-cost/high returns. It might take thousands of dollars to buy many links; social network marketing has the ability to get that for free.
- It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to the website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
Micro-blogging through Twitter:
We will create a Twitter account in the name of the client company and will create regular updates regarding the product lines and their benefits.
We will follow and join the people and groups who share the same interests and are looking for related information.
|